Heavenly London

Client: Heavenly London
Details: Branding, Web Design & Creative Direction

Formally known as Heavenly Necklaces and launched in the early 90’s, the brand wanted to elevate their branding and reposition themselves as the leading imitation diamond jeweller in the UK.

Our Approach

To create a new brand aesthetic that existing customers still felt connected to whilst developing a more modern, elevated and stylish look that could carry the brand into an exciting future of new collections and collaborations. 

Luxe&Co advised on the new brand name, developed new brand guidelines and tone of voice. The project involved and continues to involve art direction and styling for campaigns and ecom shoots to deliver a library of assets for social media and web usage. Luxe&Co also redesigned the website.